Who would want to pay the price of an iPhone to have a user experience similar to that of MIUI in terms of ads? without ads, is one of the key arguments of the iOS and Apple ecosystem. But we can also wonder about the coherence of such a turnaround when we know that the premium user experience, a.k.a.
Of course, it is undeniable that advertising is a high-potential profit vector that Apple would be crazy not to exploit. In any case, this strategy has not yet been made official by Apple. He continued that Apple could even adopt a model similar to Netflix and Disney+ for its SVOD service Apple TV+, with the creation of a cheaper subscription with ads in the interface.
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So, a developer could pay to have his or her app appear elsewhere than in the search tab, such as the Headlines tab or third-party app download pages.
Gurman also mentions other examples that Apple could explore, such as allocating additional advertising slots in the App Store. But this is pure speculation on my part, obviously. Perhaps Apple could charge merchants to have their establishments appear more prominently in this scenario. One of the new features of iOS 16 is the option called Look Around in Maps, which allows you to view points of interest of a certain address in 3D and 360°. We could therefore imagine that a restaurant or a shop owner could pay Apple so that its sign appears in priority when a user searches for a good address. The Bloomberg reporter explains for example that Apple would have tested internally to place privileged results in Apple Maps searches. But Apple could sell privileged spaces or "slots" to certain developers or companies to showcase their businesses and products. So we shouldn't see ads for McDonald's burgers or Nike sneakers in native iOS 16 and iPadOS 16 applications.
Ads in Maps, Books, Podcasts and Apple TV+? According to the journalist, it's this second type of ad that Apple would like to develop more, at least for now. These are called "display ads", like the one you can see on any site like NextPit.Īpple also offers other ads, in the search tab and the suggestions tab of its App Store. Gurman also reminds us that Apple already broadcasts ads in some of these apps, including the News and Stock Market applications. In his latest newsletter, Bloomberg journalist Mark Gurman, known for his numerous leaks about Apple, explains that the American giant would like to maximize its advertising revenues by integrating more ads in its iPhone and iPad applications.